With 11 years of operations in the country, LATAM Airlines Argentina has positioned itself as the second operator of that’ country’s domestic flights, in a market characterized by a strong dominance of Aerolíneas Argentinas, the state flag company, which concentrates 75% of the business.
During the year 2016 the company transported 2.6 million passengers on domestic air routes, 7.0% more than in 2015, achieving a market share of 25%, with an increase of 0.6 percentage points over the previous year. The Company’s consolidated traffic, measured in passengers per kilometer (RPK) grew 7.2%, while its capacity (ASK) increased 5.5%, representing an occupation factor of 77.0% with an increase of 1.3 percentage points in relation to the previous year.
This achievement has been possible thanks to persistent work focused on providing a differentiated value proposal, incorporating the highest standards of security and quality of service.
LATAM Airlines Argentina has 15 domestic destinations that connect Buenos Aires to/from the cities of Bahia Blanca, Bariloche, Comodoro Rivadavia, Cordoba, El Calafate, Iguazu, Mendoza, Neuquen, Río Gallegos, Rosario, Salta, San Juan, Tucuman and Ushuaia. Aiming to enhance connectivity to the interior of the country and respond to the demand, in 2016 the Company increased its daily flights from Buenos Aires to Córdoba from 5 to 6, reaching 40 weekly flights on this route; It also increased from 21 to 26 its weekly flights from Buenos Aires to Neuquén and boosted its flights to Tucumán, with three weekly flights.
In addition to strengthening the itineraries, check-in and preventive task processes were also strengthened to minimize delays, including the use aircraft access gateways (mangas) and the improvement in luggage delivery times at all airports of the country.
In order to fly domestic routes, the Company used 15 Airbus aircraft of the A320 family, one more than in the previous year. These aircraft are considered the most efficient in the industry for domestic operations, while offering the most spacious and comfortable passenger cabin in the category. Moreover, they are all equipped with the new IFE Wireless Entertainment Service on board, allowing the traveler to access movies, music, games and information content through their own mobile devices, thus making their flying experience more enjoyable.
Thanks to all these initiatives, the company was enshrined in 2016 as an aeronautical industry leader in terms of customer experience, according to the study that shows the percentage of “brand advocate persons”, which measures the relationship between customer loyalty and the creation of value in the companies.
LATAM Airlines Argentina operates from Buenos Aires at the Ministro Pistarini (Ezeiza) Airport and at the Aeroparque Jorge Newbery Airport, the country’s most important domestic terminal. The Company inaugurated its own hangar within that facility in November 2009.
2,6 millions of passengers
15 destinations (16 airports)
25% market share